![]() The bulk of his videos follows a simple, but clearly popular, formula. PewDiePie refers to his fan base as the Bro Army. The Swedish YouTuber founded his YouTube channel in 2010 and, today, it boasts 111 million subscribers. Despite bad publicity due to the decidedly non-PC content of some of his videos, he is still hugely popular with his loyal followers. We have regularly reported on the ups and downs of the number one YouTube influencer, PewDiePie, aka Felix Arvid Ulf Kjellberg.
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